Sports Rap Network is a multi-platform sports media company built on the foundation of radio and expanded through digital distribution.
WGPR 107.5 HD2 Detroit gives SRN a local broadcast foundation and terrestrial credibility.
SRN expands through apps, streaming, podcasts, smart speakers, video, social media and partner services.
SRN connects sports fans with trusted personalities, compelling conversations and culturally relevant content.
Sports remains one of the few media categories capable of generating daily engagement, passionate conversation and long-term loyalty.
Sports fans spend over 90 minutes per day with sports audio content specifically.
Sports creates debate across homes, cars, offices, barber shops, group chats and social feeds.
Fans support brands that show up consistently around the teams, athletes and content they care about.
Picture the core SRN listener: professional enough to buy, active enough to compete, loyal enough to listen, and influential enough to move others.
Established sports fans with careers, families and purchasing power.
Sports fans follow games, commentary, clips, podcasts and breaking news.
Target profile includes middle and upper-middle income households for advertiser planning.
Sports fans move opinions in workplaces, families, group chats and social feeds.
SRN target audience compared to the general market. General market index = 100.
New/used vehicles, service, insurance and accessories.
Casual dining, sports bars, takeout and local food.
Gym memberships, athletic wear and lifestyle spending.
Apps, audio platforms, video and connected devices.
HVAC, roofing, repair, security and maintenance.
Insurance, credit, mortgage, tax and investment services.
Source note: Planning index is an SRN advertiser profile model. Replace with Scarborough, MRI-Simmons, Nielsen, app analytics and advertiser category data when available.
High-value advertiser categories for sports radio and digital campaigns.
Source note: Category ranking reflects common high-value local advertising categories. Use client-specific market research to finalize the exact Detroit DMA values.
Income Index: 100
Auto Spending: 100
Dining: 100
Sports Engagement: 100
Income Index: 128
Auto Spending: 145
Dining: 138
Sports Engagement: 190
The SRN listener works hard, trains hard and spends with purpose.
WGPR 107.5 HD2 provides the Detroit broadcast foundation. SRN expands that reach through mobile apps, a 24/7 stream, podcast distribution and national audio platforms.
